Dwayne Johnson’s Project Rock brand by Under Armour has been named the official footwear partner of the UFC. Replacing Reebok in the process, Project Rock footwear, specifically The Rock’s new BSR (Blood, Sweat & Respect) Training Shoes, will be worn by male and female UFC athletes and corner teams for fight week events, workouts, weigh-ins and walkouts at UFC events. The global partnership is a multi-year deal that begins at UFC 270. Apparently both parties plan to release co-branded shoes later this year as well. Check out The Rock’s social media announcement, as well as the breaking news from Bloomberg, followed by a closer look at the UA Project Rock BSR Training Shoe that’s available in a few different colorways below.
Updated (September 10, 2022): Check out images of the UFC x Project Rock BSR 2 Training Shoes and Project Rock x UFC Edition Slides that are now available to buy below.
UFC x Project Rock BSR 2 Training Shoes
UFC x Project Rock BSR 2 Training Shoes
Project Rock x UFC Edition Slides
Project Rock x UFC Edition Slides
Project Rock BSR 2 Training Shoes (Black/White)
Project Rock BSR 2 Training Shoes (White/Black)
Project Rock Under Armour Slides (Red)
Project Rock Under Armour Slides (White)
Project Rock Under Armour Slides (Black)
UA Project Rock Training Shoes (Red/White)
UA Project Rock Training Shoes (Black/White)
UA Project Rock Training Shoes (White/Grey)