UFC Middleweight Champion Israel Adasanya has signed a multi-year sponsorship deal with PUMA. Announced ahead of his upcoming title defense against Paulo Costa at UFC 253 in Abu Dhabi on Sept. 26, the freshly inked endorsement deal lands “The Last Stylebender” as one of Puma’s newest athletic ambassadors, as well as the first MMA fighter to be signed to the German sportswear brand. The sponsorship deal will see Adasanya as the face of Puma’s Oceania division, in addition to being part of Puma’s global marketing plans for apparel and footwear.
“We’re ecstatic to be welcoming one of New Zealand’s most acclaimed athletes to the Puma family,” Pancho Gutstein, general manager of Puma Oceania, said in a statement. “Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime, and his memorable personality makes him a standout individual to represent the brand.”
Speaking about the partnership, Adesanya stated “I only work with companies that align with my values and goals and PUMA is an awesome fit.” “I express myself when I fight, when I dance and through my style and I’ve always loved rocking PUMA. I never conform to society’s expectations of who I should be – individualism is key. I love that PUMA is all about individuality, daring to stand out, fearlessness and pushing the limits. Exactly my kind of brand and I’m hyped to see the partnership unfold.”
Check out a few shots of Israel Adasanya wearing new PUMA gear below.
Israel Adasanya wearing the PUMA Future Rider Shoes
Israel Adasanya wearing the PUMA Worldhood T-Shirt