Moving away from the MMA industry and into the realm of pro wrestling, Tapout has relaunched as the official fitness and training partner of WWE. Part of the pioneering fight wear brand’s repositioning and commitment to fitness, the newly formed partnership between Tapout and World Wrestling Entertainment will align both brands closely with new WWE content featuring its Superstars and Divas in Tapout apparel.
In addition to a new line of men’s and women’s performance apparel that’s set to debut in Spring 2016, Tapout will also be integrated across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. While the Tapout WWE clothing collection is only expected to launch next spring, you’ll start to see new Tapout branding and packaging rolled out in key categories throughout 2015, starting with beverages, supplements and fitness centres.
Take a look at the new Tapout logo, along with a preview of the upcoming apparel line being sported by WWE Superstar Roman Reigns in the image above, with the full press release available at WWE.com.