According to recent reports by MMA news resource FiveOuncesofPain.com, the UFC has banned Dethrone, One More Round and Rolling Stone clothing labels from the upcoming UFC 100 event in Las Vegas, Nevada on July 11, 2009. The reason for these three brands being blacklisted is yet to be determined, however, it appears that the UFC may be narrowing the window of opportunity for sponsors who tend to bank off of the massive amount of exposure received during UFC pay-per-view events.
On the other hand, word has it that select brands including Cage Fighter, MMA Authentics, Familia Gladitoria and MMA Elite have all received the green light to sponsor fighters during the inaugural event. At this point in time, it is unclear why certain brands have been banned, but this could be a sign of changing times with regards to sponsorship opportunities in the UFC.
Sources have also reported that several clothing sponsors have been contacted directly by the UFC and advised that they would have to pay a $100,000 fee for the rights to officially sponsor a fighter during a UFC event. While the UFC has made headlines in the past for banning select brands from sponsoring UFC fighters, most notably Affliction and Xtreme Couture, these recent reports are sure to cause quite a stir in the MMA clothing industry.
Tune into UFC 100 to find out which sponsors received the blessing to benefit from what is expected to be the biggest pay-per-view event in UFC history.