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Tough Talk: Q&A with Ryan Loco of Jaco Clothing

One of the fastest rising action sports lifestyle brands in MMA today, Jaco Clothing has burst onto the fight scene with a solid assortment of innovative apparel and accessories geared towards the fight game. Built on the same founding elements as the stacked roster of athletes who support the brand, Jaco Clothing represents respect, strength, courage and tenacity. Boasting one of the most talented fight teams in the business, including Lyoto Machida, Rashad Evans, Wanderlei Silva, Brandon Vera and more, Jaco is quickly becoming a force to be reckoned with in the MMA fashion world.

In an effort to get the inside scoop on this booming brand, we catch up with everyone’s favorite MMA personality / Jaco Hypeman, Ryan loco, for the lowdown on bamboo clothing, Jaco Life, skeleton tees and much more.

Tell the world about Ryan Loco and you’re involvement with Jaco Clothing.

Around July of last year, the great guys at Jaco approached me about working with them. I was really enjoying my sleeping in until noon schedule that I had, as well as the ability to wear sweat pants all day for like a week straight. But after trying on the Resurgence fight shorts, as well as coming into the office and meeting everyone, I knew this was where I wanted to be. I’d have missed an amazing opportunity if I didn’t accept. Now, I’m in the office as much as I can be, I don’t want to miss anything. I handle the marketing, as well as athlete relations and sponsorships. Also, I go to as many events as I can, to support both our sponsored athletes, as well as the brand itself.

What’s the scoop on Jaco Life?

Jaco Life is a section we added to the website that showcases a different aspect of the office. Whether it is everyone doing their best Point Break impersonation, or having a mannequin malfunction, it lets everyone see the faces behind the company. Also, any photoshoot videos we do, as well as fighter related videos, and things like that. Things that may not exactly be news-worthy, but are still worth checking out.

Bamboo seems to be a big part of the Jaco Clothing line. What’s the connection between bamboo and apparel?

Each letter in Jaco represents a different brand element. Respect, strength, courage, and tenacity. Bamboo happens to fit into those elements. It’s hypoallergenic, antimicrobial, has natural UV protection, is moisture wicking, and once you try on one of our bamboo shirts, you never want to take it off. Our bamboo training beanies are ridiculous!

Jaco seems to be signing just about every top fighter these days. Give us the rundown on the current Jaco fight team and what it takes to become a Jaco fighter.

We have a fantastic team of fighters, with such athletes as Lyoto Machida, Rashad Evans, Wanderlei Silva, Brandon Vera, Clay Guida, Frank Trigg, Anthony Njokuani, Brian Stann, and Phillipe Nover, just to name a few. All of our athletes represent what the four brand elements of Jaco are. Win or lose, we support them 100% In regards to amateurs who are looking to be sponsored, we have a sponsorship application process setup through HookIt.com You can check it out at http://www.hookit.com/Members/jacoclothing and sign up to become one of our sponsored amateur fighters.

The MMA fashion world is growing like crazy. What’s your take on this emerging industry and how do you think Jaco fits into the mix?

Before I came on board with Jaco Clothing, I went through my closet and got rid of almost all my MMA shirts. I donated over 100 black shirts. Just in black! I couldn’t take it anymore. I don’t think I can ever wear a foil t-shirt, or a shirt with a dragon attacking a village of skeletons. I think people are looking for the brand that shows their love of the sport, without having to feel out of place while picking up their kid from school or waiting in line at Starbucks. Also, a clothing line that their children can wear to school without worrying about what sort of image they may be portraying. I think Jaco Clothing fills that need. I’ve worn the same shirt to the gym that I’ve worn going out downtown. (I washed it, of course).

Any chance we’ll ever see skulls, demons and daggers on a Jaco tee?

Short answer? No. Long answer? No.

Finally, what’s up with the Ryan loco stickers?

I get in weird moods. One day I decided I wanted stickers of myself to put all across the country as I traveled. Then, I mentioned it on Twitter and people were amped on them. I have more coming because I mailed them all out and there’s STILL a huge waiting list of people who need them. I don’t take myself very seriously. This is all just fun for me. I mean, I get to wake up and go to fights and do fun stuff…and get paid for it? Man, don’t pinch me, I don’t wanna wake up.

Interview by: Mike Pokutylowicz (Join on Facebook / Follow on Twitter)

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