With Season 11 of The Ultimate Fighter officially underway, we’re about to see a whole lot more of “The Huntington Beach Bad Boy” Tito Ortiz. Love him or hate him, you’ve got to respect him as one of the all-time greats in the history of the UFC. As Tito gets set to lead his TUF team to victory, Ortiz’s clothing line Punishment Athletics has gone full throttle with a new collection of apparel and fight gear, backed by this new 30 second spot. Although TapouT has traditionally been seen as the sole apparel sponsor of The Ultimate Fighter show, it’s apparent Punishment Athletics has also found a new home on Season 11, alongside TapouT, with all kinds of product placement on Tito and team.
Check out this new commercial featuring Ortiz sporting some of his latest gear including the Punishment Athletics Team Fighter T-shirt, Punishment Tito Ortiz Signature Long Sleeve Shirt and Punishment Athletics Flame Knit Beanie.