Following UFC Welterweight Champion Georges St-Pierre’s stellar performance against Dan Hardy at UFC 111, Under Armour reveals the latest commercial titled “Protect This House. I Will.”, featuring GSP and trainer Firas Zahabi. If this video doesn’t get you pumped up, then you’re not human. Watch as GSP and Zahabi run through a series of training drills, while mixing in a [...]

Under Armour introduces the new “Protect This House” commercial featuring a number of athletes including UFC Welterweight Champion Georges St-Pierre and trainer Firas Zahabi. Since the announcement last November that GSP had been signed by Under Armour to a multi-year endorsement deal, not much attention has been brought to this partnership until now. Check out the video as GSP and [...]

Performance sports apparel juggernaut Under Armour announced today that it has signed UFC Welterweight Champion Georges St-Pierre to a multi-year endorsement deal. GSP will be featured as the newest face of Under Armour’s Underwear collection, including the BoxerJock and BoxerBrief lines, as well as the Recharge suit, starting in early 2010.