Before the complete Spring 2012 UFC clothing line drops, here’s a hint at things to come from the new UFC T-shirt collection. The UFC Striate tee keeps it bold and simple at the same time with a bright red design that features dark graphic grooves and faint Octagon shapes. The three white letters on the chest show love for your [...]

Created to celebrate ZUFFA’s 10th anniversary, check out the limited edition UFC ZUFFA Beats by Dr. Dre Headphones. You’ve seen the fighters wearing these all around the Octagon before and after fights. Here’s your chance to own a pair as well with this limited edition release. Featuring an over-the-ear sound-isolating design that’s made to reduce external noise while delivering an [...]

As mixed martial arts continues to gain momentum as the fastest growing sport on the planet, Bobby Razak’s “History of MMA” film is about to take us back in time to the earlier days of the fight game. After dropping hints at the upcoming film with last week’s Fred Ettish trailer, here’s a look at the full length version which [...]

Need a few new ways to warm up this winter? For a limited time only, save up to 40% off the full UFC Winter Outerwear collection which includes a wide selection of UFC jackets, hoodies and sweatshirts. Take your love for the fight game to the streets this winter with the stacked collection of Octagon branded outerwear. The sale includes [...]

Take your fight style to the streets with this new line of UFC automotive accessories. Can’t get enough Ultimate Fighting in your life? Roll out with your car or truck completely decked out in UFC decorative gear including UFC branded floor mats, seat covers, steering wheel cover, and hitch cover. The UFC seat cover comes in three different versions, all [...]

Before the rest of the Spring 2012 UFC T-shirt collection drops, here’s a preview of things to come with the UFC Hatch shirt, a new graphic tee from The Ultimate Fighting Championship. All scratched up with Octagons and the three lettered logo making up the bulk of the design, the “Hatch” tee is part of a new small collection of [...]

Along with the new year, comes a new list of resolutions. For most of us, that means getting back inside the gym. To give you an extra push and some much needed motivation to go train your butt off, here’s an awesome deal to check out on the UFC Training Gear collection. For a limited time only, buy any two [...]

Guess what grapplers? Your new and improved fight shorts for 2012 have arrived and they’re available in three colors. Before the Spring 2012 UFC apparel collection drops, step your grappling game up inside the gym with these lightweight, 4-way stretch fight shorts that are all about the Ultimate Fighting Championship. The poly-microfiber construction has an anti-microbial finish so you won’t [...]

This year’s Fall/Winter UFC T-Shirt collection introduced several new short sleeve styles with a common design theme that revolves mainly around the world famous eight-sided battleground. After giving you a few looks at the complete collection over the past couple of months, here’s a closer look at one of the stand-out styles from the bunch. Blending graffiti stencil artwork with [...]

If one signature fighter tee simply isn’t enough, now you can sport all of your favorite MMA superstars at the same time with the UFC Heroes shirt. Roll with Randy Couture, Cain Velasquez, Georges St-Pierre, Anderson Silva, and Frank Mir on this signature UFC hall of famer tee that captures some of the most historic moments from inside the Octagon. [...]

Designed to meet your needs when working on all aspects of your ground game, these new UFC Fight Shorts feature a super lightweight construction that’s built to breathe when turning up the intensity during training. Boldly branded with a red and black design, these ground fighting tailored trunks include the UFC logo running down one side and a repeated Octagon [...]

With all of the gift giving that’s going on this holiday season, no true fight fan’s life would be complete without a few cool UFC collectibles to geek out over. Whether hooking yourself up with a couple of new toys to tinker around with, or looking to keep your fellow fight fanatics happy with a gift or two, here’s a [...]

Ready to relive some of the most memorable Octagon battles of 2011? Now you can take a piece of the action home with these limited edition autographed UFC posters. From the UFC 125 lightweight title war that kicked off 2011 between Frankie Edgar and Gray Maynard, right up until their thrilling rematch at UFC 136, here’s your chance to add [...]

With UFC 140 weekend finally here, it’s about that time to watch some stellar fights and check out a couple of limited time offer MMA deals. For a few days only, while the UFC invades Toronto, Canada for the second time, gear up and save with these two MMA discount deals from the UFC Store. First up we have the [...]

Straight from the UFC Streetwear collection comes two new long sleeve flannels to keep you warm this winter. Thermal lined with a large UFC logo screen-printed on the inside, the Log Cutter flannel brings the action from inside the Octagon to the concrete jungle with new charcoal and moss plaid colored lifestyle tops. Adding an Ultimate Fighting spin to these [...]