Silver Star adds a bit of extra fuel to the fire with two new color versions of the Lyoto Machida UFC 104 Walkout Shirt. In addition to the original vibrant yellow color combination, worn by Machida for his controversial victory against Shogun Rua at UFC 104, Silver Star has added two equally attractive options in white and turquoise. All versions [...]

During a night filled with non-stop action and controversial calls, TapouT took top honors at UFC 104 as the presenting sponsor for the night’s main card.  Amidst all the action, TapouT sponsored fighters Pat Barry, Anthony Johnson and Gleison Tibau showcased three great new TapouT T-shirt designs, while emerging victorious during each of their bouts at UFC 104.

Sprawl made an impact at UFC 104 with the Sprawl Fusion-S Fight Short, the 6th generation fight short produced by the “world’s most advanced fight short company”. Eric Schafer wore the blue and grey version for his televised fight against Ryan Bader on Spike TV.  In addition to Schafer, Yoshiyuki Yoshida, Joe Stevenson and Yushin Okami also wore different colors [...]

If you tuned into the co-main event at UFC 104 between heavyweights Cain Velasquez and Big Ben Rothwell, you probably noticed Dethrone Royalty’s dominance as top sponsor of UFC Heavyweight contender Cain Velasquez. In addition to the Dethrone tees worn by Cain and company, the victorious fight squad also sported the new Dethrone Royalty Script Hat.

HITMAN Fight Gear has been pumping out combat clothing for MMA fighters since day one. The brand name basically sums it all up. One of the most popular pieces from the extensive HITMAN product line is the HITMAN All Star Fight Short 2.0. Worn by a number of fighters during major MMA events, including Josh Neer most recently at UFC [...]

Cain Velasquez proved once again at UFC 104 why he’s being hyped as the next big thing in the UFC Heavyweight division by dominating UFC newcomer Big Ben Rothwell on the stacked card’s co-main event. Another force to be reckoned with at UFC 104 was Dethrone Royalty, the rapidly rising MMA clothing company that hooked Cain up with his Team [...]

UFC 104: Machida vs. Shogun features a classic clash of fight styles in the main event as Lyoto Machida’s Karate takes on Shogun Rua’s vicious Muay Thai striking, mixed with Brazilian Jiu-Jitsu. In light of the main fight, both Machida and Rua’s official shirt sponsors also square off in a battle to determine which company will reign supreme in the [...]

Ben Rothwell makes his debut at UFC 104 in monumental fashion by taking on top ranked UFC Heavyweight contender Cain Velasquez on the card’s co-main event. Backing up Big Ben is TapouT with the new Ben Rothwell Signature T-shirt, part of the TapouT Signature Series. Featuring Rothwell’s name, plus tons of gold foil for added impact, the new TapouT tee [...]

Jaco Clothing is back to main event status as the official MMA fight short sponsor of UFC Light Heavyweight Champion Lyoto Machida. Having outfitted fellow UFC superstars Brandon Vera and Minotauro Nogueira at recent UFC events, Jaco hooks up “The Dragon” with the technologically advanced Resurgence Fight Shorts for his bout against Mauricio “Shogun” Rua.

WARHEAD, the official MMA lifestyle headwear company, is set to debut a new style from the upcoming Spring 2010 collection at UFC 104: Machida vs. Shogun. The Slugger Massive, a premium fitted baseball cap style, will be worn by Eric Schafer for his televised bout against Ryan Bader on Spike TV. Pat Barry, who is also competing on the Spike [...]

Adding to a stacked assortment of tees and headwear, Dethrone Royalty has expanded the product line to also include fight shorts. Set to debut at UFC 104 on Kyle Kingsbury and Cain Velasquez, the new Dethrone fight shorts keep it simple with a duotone color scheme and large Dethrone Royalty logo along the leg. Further proof of the popular clothing [...]

TUF Season 8 winner Ryan “Darth” Bader is back in action at UFC 104 in a highly anticipated Light Heavyweight bout against Eric Schafer. The Ultimate Fighter reality show fan favorite reclaims his spot on Spike TV during UFC 104 as part of the night’s free Spike TV card. In Bader’s corner, TapouT has released the Ryan Bader Signature Series [...]

Quickly emerging as one of the world’s top MMA clothing companies, Dethrone Royalty returns once again to the Octagon at UFC 104 as the official walkout shirt sponsor of Joe “Daddy” Stevenson and Kyle Kingsbury. Having already established a solid roster of sponsored fighters since launching earlier this year, the addition of Stevenson and Kingsbury is further proof of Dethrone’s [...]

UFC 104 features a classic battle pitting vicious Muay Thai versus stealth-like Karate in the main event, as UFC Light Heavyweight Champion Lyoto “The Dragon” Machida faces former PRIDE FC Champion Mauricio “Shogun” Rua. For fans looking to live the experience to the fullest, the UFC has released the Official UFC 104 Event T-shirt just in time for the highly [...]

Rounding out a complete new collection of Shogun shirts and headwear, Bad Boy has released the limited edition Shogun Rua UFC 104 Long Sleeve Walkout Shirt. The slim-fitting long sleeve style features a green, yellow and white color scheme in honor of Rua’s Brazilian heritage, done up with the Bad Boy “Team Eyes” logo across the chest, shoulders and sleeves.