It appears as though Authentic Brands Group has added another reputable MMA apparel company to the group’s powerhouse roster with the acquisition of Sinister Brand. Following an announcement earlier this year of TapouT, Silver Star and HITMAN being sold to Authentic Brands Group, news has now surfaced of Sinister’s addition to the growing family of MMA lifestyle brands.
Involved in Mixed Martial Arts and the UFC since 1998, with key relationships throughout the years alongside the likes of Chuck Liddell, Rampage Jackson and Anderson Silva, Sinister’s addition to the group opens up new distribution channels and completes the equation for Authentic Brands Group, with a solid stable of brands reaching all tiers of distribution.
As per Ed Soares, previous owner of Sinister “We’ve developed this brand with legendary MMA athletes over the last decade. We couldn’t be more pleased to put Sinister into the hands of Authentic Brands Group. We are confident they will grow Sinister while remaining loyal to the brand’s roots and consumers.”