Looks like Silver Star Casting Company has signed another UFC heavy-hitter to the Silver Star signature squad. Bruce Buffer, the veteran voice of the Octagon, has been tapped as the newest brand ambassador for the premium lifestyle clothing company. Having been an integral part of MMA and the rising success of the UFC ever since UFC 108, Buffer’s voice is one of the best recognized in the sport today thanks to his energetic fighter introductions and trademark sayings like “IT’S TIME!”.
Buffer is set to get his very own Silver Star Signature tee, while joining some of the best in the business including UFC superstars like Anderson Silva, Rashad Evans and Lyoto Machida as the newest member of the Silver Star Signature Series.
The Official Press Release:
IT’S TIME! Bruce Buffer Is Silver Star Casting Company’s Official Brand Ambassador
(IRVINE, CA) – Main “Voice of MMA” for the Ultimate Fighting Championship main events, Bruce Buffer, has inked a deal with Silver Star becoming the heavy-hitting MMA apparel brand’s official ambassador, a deal that includes an upcoming signature Bruce Buffer tee by Silver Star.
Buffer, first began at UFC 8 and has announced every show for the UFC since UFC 13, plus K-1 kickboxing events, Abu Dhabi Submission Wrestling Championships, HBO Boxing and many other MMA events internationally. In addition to hosting the popular “IT’S TIME!” life-styles radio show on BufferZone.net, Buffer is also a world-ranked poker player on the professional circuit who has been seen on ESPN’s World Series of Poker Main Event and placed 6th in Season 3 of the World Poker Tour and is a “Pro Player” for Full Tilt Poker. Aside from his love of the UFC and MMA, he is also an avid surfer and works in many areas of sports and entertainment.
I wanted to align myself with a brand that’s worn by champions and coveted by fans,” said UFC announcer, Bruce Buffer. “I respect the true spirit of sportsmanship fueling Silver Star and its athletes and I am proud to support the line, which I feel is the finest designed clothing line available to the fans of MMA today and for many years to come. I work with only the best and what they have planned for the future is awesome so I look forward to being an integral part of their ongoing success in their varied lifestyles marketplace.”
Buffer’s Silver Star ambassadorship marks the fusion of the most recognized voice (and face) of MMA with the most recognized and sought-after clothing brand in MMA.
Bruce is the perfect choice to represent our company,” said Silver Star president and CEO, Luke Burrett. “With Bruce’s charisma and his distinction as the voice of the UFC, his support of Silver Star carries a tremendous amount of weight in the MMA industry.”
Silver Star Casting Company is an “in demand” lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike the brand is available through Macy’s, Dillard’s, Tilly’s, Journey’s, Pac Sun, and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years.