Reebok Zigtech Viral Video ft. Chuck Liddell

Ok, well, not a whole lot of MMA clothing or culture going on in this clip. Just UFC superstar Chuck “The Iceman” Liddell, poker player Heidi Northcott, their birthday suits and a couple pairs of Reebok Zigtech sneakers. The video seems to be getting a lot of attention online, revealed recently that it’s nothing more than a publicity stunt put on by Reebok to promote the new Zigtech footwear technology. Is this PR stunt getting tons of buzz online? Absolutely. Will this help sell Reebok sneakers? We’ll have to wait and see about that one. However, it will help sell Heidi Northcott to the general male population.