We all know sex sells in advertising. But how does it translate in MMA? Judging by this new commercial from Turkish BJJ brand Mata Leon Kimonos, the concept seems to work just fine. Burglars, battery, shower stalls, self-defense, triangle chokes, nudity and a whole lot of Jiu-Jitsu all rolled up into 90 seconds of combat sport creativity. This one’s been getting quite a bit of attention as of late – and for good reason. Check it out below.
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