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BAD BOY Launches “I’m Possible” Ad Campaign

Paying tribute to Brazilian heritage and one’s desire to succeed, BAD BOY MMA has launched the “I’m Possible” marketing campaign which will be rolled out over the course of the next twelve months. Created to communicate the history of BAD BOY and its involvement in Mixed Martial Arts, the new campaign will feature six different ad executions over a twelve month period, starting with the first ad shown below. The “I’m Possible” campaign was created in partnership with Spindle, an independent creative design agency based in Southern California who’s worked on past projects with Beats by Dre, The NBA on TNT, and movies such as The Dark Knight and Star Trek. Check out the first ad below, with five more creative executions to come in the months ahead across multiple media outlets including print, online, social, and event platforms.


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